I was watching Undercover Boss last night, one of my favorite reality shows, and I could not help but to be dragged into the emotion of it all. It was a particularly emotional show with a boss who connected deeply to his staff and had some very big awakenings. I can’t help but be moved by the deep connection that was felt by all and the life changing results that this connection achieved. It made me think about the whole connection and engagement theories that we talk about but often give lip services to. As I have said before, and no doubt will again, engagement is the key to success or more importantly how we engage. It makes sense that the more we engage and the deeper that engagement we have with anything the more success we are likely to receive. So how are you engaging with your business and your world?
If you are a sole trader or small business owner you might want to look at how you are engaging with each of the domains, or in our language, the pillars of your business. How are you engaging with the finances, the marketing, the sales or in the structure of your files and records? I can bet that the areas that you dislike engaging in are the things that need the most attention. Unfortunately when you are a sole trader you have to be the HR manager, the finance manager, the marketing manager, the sales manager, pretty much everything. Now if you just can’t engage with any of these areas because you just dislike them, like me with my finances, then get someone in who loves engaging in that particular area to help. If you can’t afford it then learn to engage by listing the benefits of engaging in that area and then apply that to your passion. So how is engaging with your finances going to help you to build a successful coaching practice, as in my case. Sometimes we need to segway our engagement so that we can engage in those things that at first thought we can’t stand.
Now if you are in a larger organization where you have employees who report to you or you happen to own a business that has employees then engagement becomes critical to the bottom line. Employee and staffing costs are often the most expense outgoings in any business, so making sure that they are performing is essential if you want to make a profit. It goes without saying, so I’ll say it anyway, that the more engaged employees are the better they will perform. Engaged employees also cost less from a sick leave and turnover point of view. A recent statistic that I read said that over 80% of employees do not like what they do. A scary statistic to think that 80% of staff are disengaged with what they are doing.
I have a theory called motion theory, which states that everything in the universe is constantly in motion. Employees are no different in that employees are either moving towards or away from your business. Those that are moving towards the business are engaged and therefore perform better, have fewer sick days, greater loyalty and have a happier and more enthusiastic demeanor. Now this has to be good for business as an engaged employee is more likely to engage with customers in a positive way. On the other hand those that are moving away from the business and disengaging are more likely to have higher sick leave, less company loyalty and will be less enthusiastic or happy. Now I don’t need to tell you how this comes across to customers just take the supermarket check out person, ‘Hi, how are you’ in a drool monotone voice reading from the employee training manual. Just for fun, change it up a gear next time you meet one of these employees, there not just in supermarkets, and give them a response that is not in the manual.
In all seriousness we have three categories that we place employees into, they are either - Advocates, Fence Sitters or Detractors. Advocates are those that are moving towards the business and engage. These are the employees that enjoy coming to work, are passionate about what they do and the company they work for and the group that we are likely to get the most out of. The second type of employee is the Fence Sitter, these are the employees who are there to do there job and rarely put in over and above but seem to like where they work. These employees are however easily swayed. The third group is the Detractors, these are employees that are in the process of or have disengaged from the business. These employees, depending on the distance of disengagement, don’t like where they work and at the extreme can become toxic to the organisation. These employees hate to be alone and will try to recruit other employees to join their cause. This is where the Fence Sitters can be influenced to join them, which can turn into a mutiny if not taken care of quickly. I am sure we have all been a part of one or all of these groups at some time I know I have. Now both the Fence Sitters and the Detractors, as long as they have not moved too far, can be turned around and encouraged to become Advocates. In fact it is possible to have a company full of advocates. If you don’t believe me check this site out http://www.zapposinsights.com/main/ Zappos is an online business, which started out selling shoes and has now moved into a wide range of merchandise. Their employees are primarily all call centre staff, but a call centre with a very big difference, all their employees are Advocates and moving towards the business. Some of the most engaged employees I have ever seen. They are so successful at employee engagement that they now take tours and run workshops for other organizations that want to learn their secrets.
Engagement is crucial if we want to have a more successful business and successful life. So this week I challenge you to take a look at how you are engaging with your world, identify where you could engage deeper and make an engagement plan. Learn how to love what you do and if you can’t go find and then live your passion, the world will be a better place for it…
Thanks for reading…
P.S: As the Gallup organization have found:
The world's top-performing organizations understand that employee engagement is a force that drives performance outcomes. In the best organizations, engagement is more than a human resources initiative -- it is a strategic foundation for the way they do business.
Research by Gallup and others shows that engaged employees are more productive. They are more profitable, more customer-focused, safer, and more likely to withstand temptations to leave. The best-performing companies know that an employee engagement improvement strategy linked to the achievement of corporate goals will help them win in the marketplace.
P.P.S: Now you don’t have to go to the USA to get extreme employee engagement you just need to call us. If you want to engage more with your small business or have your employees engage more with your organisation the benefits are far and beyond increased profit. Why not give us a call to see how our Engagement Success Technologies can help you to have greater success. It does not cost anything to get an evaluation…
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