Uncovering the truth about your USP!

There has been a lot of talk about discovering your Unique Selling Point (USP) and to be quite frank, I am sick of hearing about it. Most of the time it is spoken of by marketing experts and is externalised with a view to impressing your market. It is important but not for the reasons that they often profess. Even though most business owners understand and know of the value of having a USP, or at least have heard that they should, most still have not got it right.

We live in an increasingly competitive market place, with tighter margins and often more demanding clients. It is your USP that will help you to stand out in a busy and competitive market place. Where most business owners go wrong is that they look outside of themselves, analyzing and researching their competitors, trying to find a gap and in turn design their USP.

At Intrinsic Success we take a very different view of discovering you USP. In our experience your USP is more about the essence of you and your business than it is about marketing or competition. Your USP should really be your unique stand and place, and less about how you sell. If you really want to stand out and make a difference in the world then discovering the truth of your USP is essential.

So what is it that makes you unique? In a world of six billion people and millions of businesses what on earth could make you unique. Here is where the trick lies, for if you are trying to find your uniqueness in what you do then you are going to come up with the same thing as everyone else. It is interesting to note that so many businesses claim to be unique and then go on to do and say the same thing everyone else does. So what could make you unique? This is where the essence and energy of you and your business comes in. What is it that makes you, YOU? What is the uniqueness that makes you the special person that you are? What would your friends and family say about you that makes you, YOU? It is the same for your business, what is it about your business that makes it your business? What would your existing clients say about your business? What would your team, your friends and family say about the uniqueness of your business?

If you can nail these questions then you are most of the way to finding your USP. It is a little tricky I must admit and can seem like a never-ending pilgrimage to the end of the earth however, once you have it your business is guaranteed to take off. Now, you will know when you have it by the reaction of the external world, your clients, your team, your family and friends. One of the KPI's is when the clients come flocking then you know that you have it. When we get really clear about what we are then our potential clients can get clear about what we are and make a definite decision as to whether or not to engage us. It is when we are covered in fluff and same old same old that potential clients get confused and unsure about what we are and what we have to offer. Clients want businesses that are clear, definite and sure-footed. Our USP will give them most of this information.

Then you want to understand what it is that you stand for and make that stand. In our case we are interested in business owners who are ready to make a difference to their business and their lives. Those business owners who are truly ready to do what ever it takes to grow and expand and make a significant difference in their world and the world at large.

Once you have discovered the thing that makes you unique, are clear about what you stand for, you can then take your place in the market. So where is your place, or where do you want it to be? Go find the most comfortable and receptive place in the market and tell them what your USP is all about. Begin to attract your perfect client based on your USP. Let go of trying to find clients that do not fit into your view of yourself and the world. I guarantee you will be happier, less stressed and more successful. Oh and if you have some that don't fit I dare you to think about changing that...

So go out into the world and discover your true intrinsic USP, then go tell everyone…NOW!

Have a great week and may your intrinsic uniqueness shine for greater success.

Cheers Marcus

Miley Cyrus and changing habits...

Now before you laugh at me no I’m not a Miley Cyrus fan but my kids are and for those old enough I can still remember her father Billy Ray Cyrus. Remember Achy Breaky Heart…oh the memories!

So Claudia (11) and Brendan (8) went to their first concert the other night and yes it was Miley Cyrus. Not sure if you remember your first concert, for me it was Mi-Sex at the Springvale town hall, as embarrassed as I am I think the next one was a little better, Madness at festival hall. 

In my day the parents waited out the front however not these days so Stephanie escorted Claudia and one of her friends. Can you remember how you felt? I could see the excitement and the fear in both of their eyes before they went. Excited because they were going to do something that seemed very adult and scared because they were not sure what to expect. Now they had a great time, overwhelmed, tired, excited, thrilled and very happy with themselves that they made it. I remember that excitement and fear as I walked into the Springvale town hall only to find myself and a friend of mine and 50 girls all screaming for the band. Not quite the Miley Cyrus experience with at least 20,000 plus screaming girls. So for them it must have been very overwhelming and some of the looks on there faces from the photos I saw confirmed that.

So what has Miley Cyrus got to do with changing habits well changing habits are a bit like going to your first concert. It takes courage to know what you want but it takes more courage when what you want is something that you have never experienced before. Changing habits can feel a little like this, especially those habitual patterns that have been with us for as long as we can remember. So how do we change something when faced with the fear of the unknown?

Well first things first, we have to identify those things that are no longer serving us. The fear of cold calling if you are in an industry where this is the way sales are made, speaking face to face with people you don’t know and putting yourself out there. Or it could be personal habits like putting yourself down or being judgmental, I am sure there are some you can think of.

Once you have identified that which is no longer serving you the next step is to know what the new habit is that you are going to replace the old habit with. When you create a habit void it is important that you fill it with something else, so choose a new more positive habit to replace it with. 

Now, looking at where you are and where you want to go, list all of your fears. Also answer the question; how do you know when it is time to do the old habit? It is in this moment when the old habit begins that we want to bring consciousness enough to halt the old behavior and replace it with the new behavior. Over time, as you practice, firstly noticing when the time is to do the old habit and then replacing it with a new habit, habits slowly change.

If you have any hesitation just go to the concert, walk in take your seat and hang on tight because apart from having ringing ears you’ll walk out with a great experience and a new outlook on life. The world never quite looks the same after your first concert.

So identify what you want to change. Know when it is time to engage the old habit and replace it with the new. Reaffirm the new behavior whenever you can and remember practice makes perfect but persistence makes permanent.

Have a great week…

Marcus

The reality of time and the myth of multi-tasking uncovered...

As a coach one of the things I hear a lot is 'I wish I had more time' as there always seems to be more to do than the time available. Time is an interesting phenomenon, some might say that it is a manifestation of our conscious reality rather than a reality itself. If time is a manifestation and not real then surly we can manipulate time. Actually it is something that I often teach sports people, the art of manipulating time. I also use this skill to slow time down when I am running late for a meeting. Yes I slow time down... I know I hear you, this time he's gone mad, 'you can't manipulate time', maybe maybe not!

Let me show you the skill and then you give it a try and let me know if it works... In some ways it works a little like manifesting anything. Have you ever manifested a car space? You know you imagine that the car space is going to be free as you arrive and if you believe hard enough nine times out of ten it will be there, well it is for me, so back to manifesting time.

The art of manifesting more time starts with the process of slowing everything down. One of the practices I get clients to do is to physically slow down. Walk slower, talk slower and move slower. This process alone will help you to manifest more time. I know the left brain is having kittens, as it does. But when you physically slow down you send a message to the universe that commands that time slows down. Now does it really slow down, no not really however, if we look at it from a quantum physics point of view maybe it does. You see time is part of Albert Einstein's relativity theory in that, time is relative. 

If you imagine two people at a party, person A is having a great time and person B wishes he was somewhere else. Which of these two people experience time going faster and which experiences time going slower? If you picked A going faster and B going slower you would be right.

So in this example who is right? Both of them, they are both experiencing time differently, did time go faster or slower well it all depends whether you are person A or person B. So if you can have time go faster or slower, depending on the enjoyment you are experiencing, without being conscious about it then surely you can manipulate time if you are conscious about it?

Now back to manifesting more time, here are the steps;

Step 1: Physically slow down

Step 2: Imagine time slowing down

Step 3: Command time to slow down

Step 4: Do one thing at a time

Believe it or not multi-tasking does not help you to get more done...if you don't believe me check this video out...

Dave Crenshaw, author of the Myth of Multitasking, walks you through the original multitasking exercise example.

Think you're a good multi-tasker? take this test. Download the exercise file here.

So go forth and manifest more time, get more done and stop the endless cycle of stressing about time, there is plenty more things to stress about...

Have a great week, check you next Monday and remember 'there is no time like the present, as the past is history, the future a mystery and now is a gift that's why we call it the present'.

Cheers Marcus